Welcome to Handmade Natural Beauty: Our Origin Story
There’s something powerful about building a life—and a business—on your own terms. At Handmade Natural Beauty, that journey began with a dream, a leap of faith, and a deep passion for creating something meaningful.
I’m Angie Neyens, the founder of Handmade Natural Beauty. While my career initially began in advertising and marketing, I always dreamed of being my own boss. Growing up in a family of small business owners, I inherited a deep entrepreneurial spirit and the drive to chart my own path.
For years, I worked full-time while building my bath and body business as a home-based hobby, creating products in small batches with a passion for natural, skin-loving ingredients.
Then, life threw me a curveball.
Restructured out of my corporate job (and as a single mom to an infant), I faced a pivotal choice: start fresh or dive headfirst into entrepreneurship.
With determination, I chose both.
I returned to school for another degree while balancing my growing business and freelance graphic design work. Those early years were challenging but deeply fulfilling. They gave me the flexibility to work on my terms and, most importantly, be present for my son.
Eventually, I craved deeper community connections and decided to open a tiny brick-and-mortar shop in downtown La Crosse, Wisconsin.
It started small. But that step changed everything.
That little shop gave me the courage to grow Handmade Natural Beauty Boutique into the vibrant downtown destination it is today. Our space has expanded to include both a welcoming retail storefront and a dedicated production facility, where every product is still crafted with care.
Our Mission
At Handmade Natural Beauty, our mission is to craft luxurious bath and body products that transform everyday self-care into indulgent wellness experiences.
We believe self-care is not a luxury...it’s essential.
Our high-quality formulations, enriched with the finest natural ingredients, are designed to nurture the mind, body, and soul. From captivating scents to nourishing textures, each product is thoughtfully created to bring moments of blissful tranquility into your day.
We’re here to empower individuals—especially women—to unapologetically take time for themselves.
Whether you’re exploring our boutique, sampling testers, or treating yourself to our monthly self-care subscription box, Handmade Natural Beauty is your partner in embracing the transformative power of self-care.
We’re so happy you’re here—and we can’t wait to share our passion with you.
Our Story in Downtown La Crosse
Nestled in the heart of downtown La Crosse, Wisconsin, Handmade Natural Beauty Boutique is located in the Powell Place building at Main and 2nd Street, directly across from the Radisson.
What began as a home-based business in 2001 has grown into a beloved boutique destination for handcrafted bath and body products, home fragrances, and artisan gifts.
Today, every product is still made on-site with the same care and attention that defined those very first batches.
Over the years, we’ve expanded not only our space, but our offerings:
- Sassy Pants Polish – a 5-toxin-free artisan nail polish line launched in 2015
- Cameron James for Men – a dedicated men’s grooming collection introduced in 2021
From custom gift baskets to thoughtful self-care essentials, Handmade Natural Beauty Boutique offers something for everyone.
If you found this helpful, and would like to support my work, you can buy me a coffee below. Thank you so much for being here and for supporting handmade. 💜
